Course Information
Class Cost: $200 Value - $100 for Neill customers.
Use the code NEILL at checkout
Join The Salon People with this series that will equip your Guest Care Team with the knowledge and tools to grow your salon's retail business and maximize service appointment scheduling.
March 15
5C CONSULTATION FOR NON-SERVICE PROVIDERS
We have expanded the 5C Consultation tool from behind the chair to inside the Experience Center. In this break out, we will be going through the same 5 topics to engage with the guest in the front of the house to discover their needs and offer a solution through active listening, yielding a home care recommendation and ultimately a purchase.
April 12
THE POWER OF BOOKING
Maximize the Book, Upselling, Filling White Space
Our guest care team has the "power of the paycheck" the minute they answer the phone or engage with the guest. In this break out we will explore the power of suggestion with service add-ons as well as get laser-focused on effective booking to streamline the schedule for maximum productivity.
May 10
THE ART OF LUXURY ADD-ON'S AND UPGRADES
Now that we have mastered the art of actively listening to discover needs and offer solutions, we will take this behavior and use it to offer solutions to our guests while they are booking their hair service. In this break out, we will dive deeper into this behavior to be able to add on services while booking the guest. This will ensure the stylist has the time needed to perform that add on while also ensuring a higher service ticket.
June 14
USING PURE PRIVILEGE TO GROW RETAIL BUSINESS
The silent giant in our retail area is Pure Privilege. We know that the average PurePrivilege guest spends an average of $22 more per retail ticket than someone whois not enrolled in the program. In this breakout, we will sharpen our Pure Privilegesaw to be able to speak to the benefits and current promotions with the programto not only grow our salon's Pure Privilege engagement, but also increase ourretail ticket and grow gross profit.