Course Information

Make your breakroom the new green room with Breakroom Conversations! Tune in for 15-minute behind-the-chair “prep-talks” to improve skills, build knowledge and pump up that good energy.


Aveda North American Director of Social Media

Tatum Neill

Founder and Creative Director Elevate Hair and Elevate TV Social Media Guru of the hair industry; Tatum Neill has his finger on the pulse of all the latest trends as the image curator for @ElevateHair. Tatum not only lives on the front line of trends in the digital beauty space, he has a deep understanding of the science of social media and infuses his experiences and successes with Elevate in his trainings. Tatum is one of the only Instagram educators that has spent time at Facebook’s headquarters in San Francisco, vetting his course materials with the developers. Tatum’s training collection, Social Club, has a unique focus of growing transactions behind the chair through engaging a local community. It’s not about “likes” it’s about connecting to real clients that can walk in the door and purchase goods and services. Don’t wait to become a mega influencer. You can create financial success for your brand with just a few hundred followers if you follow his path.

Executive Director of Hair Color Sales and Education

Alberto Swanson

Alberto Swanson began his 20 years with Aveda at the Aveda Experience Centers, working his way up to a management position. During his 10 years as Education Lead and Senior Colorist at Van Michael Miami, he worked with designer labels including Gucci®, Escada® and Baby Phat, as well as a celebrity clientele. He worked with Ian Michael Black twice as part of the Aveda Hair Color Team for Aveda Congress and once for Behind The Chair Color Shows. He has served as lead colorist for Van Michael Salons for Aveda Master Jam. He co-created Aveda’s global Beyond Balayage curriculum and contributed to Full Spectrum Deep™ Systems + Fusion. Today, he helps others evolve as Executive Director of Hair Color Sales and Education for Neill and as an Aveda Color Purefessional™and Aveda Guest Artist.