Course Information

Date:  Monday, February 1, 2021

Time:  10:00am - 11:30am CST

Course Price:  $300.00 Value - Complimentary for a Limited Time


It’s all in the “weigh” you mix! Master a NEW world of color theory. Dive deep into the theory of color weight to get rich true tonal results. You will walk away with the guidelines on “how” and “why” to choose specific pure tones, pure pigments and pastel tones to create true neutral, cool and vibrant results with your hair color.

Take color theory, NRP and tonal value with a whole new perspective! Participants will be inspired to challenge their thinking on enhancing, refining and neutralizing tone strictly by tonal value! Learn to create precise lightening formulations through expansion of fundamental hair color principles!

Prerequisite:  Hair Color Systems and Hair Color Solutions

Learning Outcomes

Upon completion of this course you will learn:

  • Why some of your color formulas that SHOULD work - don't

  • How to lift hair based on the color wheel scale, changing the way you think about color in the process

  • The WHYs behind your color intuition as you discover how to get vibrant, more accurate results creatively

  • How to say goodbye to your "bleach and tone" mentality as you conquer even the most stubborn lifts with color

  • The skills to achieve your intended results every time using formulas that are powerful but not harsh


Executive Director of Hair Color Sales and Education Alberto Swanson

Alberto Swanson began his 20 years with Aveda at the Aveda Experience Centers, working his way up to a management position. During his 10 years as Education Lead and Senior Colorist at Van Michael Miami, he worked with designer labels including Gucci®, Escada® and Baby Phat, as well as a celebrity clientele. He worked with Ian Michael Black twice as part of the Aveda Hair Color Team for Aveda Congress and once for Behind The Chair Color Shows. He has served as lead colorist for Van Michael Salons for Aveda Master Jam. He co-created Aveda’s global Beyond Balayage curriculum and contributed to Full Spectrum Deep™ Systems + Fusion. Today, he helps others evolve as Executive Director of Hair Color Sales and Education for Neill and as an Aveda Color Purefessional™and Aveda Guest Artist.